The ANMF has welcomed the first ever Australian government advertising campaign to showcase the diverse and rewarding careers available in primary healthcare which launched today.

The new national campaign will be delivered via television, social media, digital video and ‘out-of-home’ ads like billboards around TAFEs, universities and hospitals.

The campaign promotes nursing, midwifery and remote nursing careers in primary healthcare. Aimed to attract new university health students and recent graduates, the campaign is also pitched to inspire current healthcare professionals to consider pathways and career growth opportunities in primary healthcare.

“This new campaign will highlight the rewards and joys of the many different professions in primary healthcare, one person and one case at a time," said Federal Health Minister Mark Butler.

ANMF Federal Secretary Annie Butler commended the federal government on its ongoing efforts to build Australia’s primary healthcare workforce.

“As nurses and midwives are the largest group of health practitioners working in primary healthcare, it’s critical that the government expands the role of nurses and midwives in primary healthcare.”

“We need to ensure that government funding supports building a better primary healthcare workforce – one that allows nurses and midwives to work to their full scope of practice and maximises their contribution to the health of our community.”

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